The History of Asus

The History of Asus. Asus is one of the largest technology companies in the world, producing high-quality computers, laptops, smartphones, and other electronic devices. The company was founded in 1989 in Taiwan and has achieved significant success throughout its history, becoming one of the largest technology companies globally.

The History of Asus

The history of Asus began in 1989 when it was founded by Ted Hsu, who previously worked at Acer. Starting with the production of motherboards for personal computers, Asus grew and expanded its product range to include laptops, smartphones, tablets, monitors, and other electronic devices.

In 2007, Asus released its first netbook, the Eee PC. It became very popular among users due to its portability and low cost. This product laid the foundation for a new category of netbooks, which became one of the key areas of the company’s development.

In 2013, Asus launched its first smartphone, the Asus Zenfone, targeting the mid-range market. Over time, the company continued to expand its smartphone lineup, releasing models with high performance and innovative features.

One of Asus’s greatest successes was the launch of its Republic of Gamers (ROG) line in 2006. This line specializes in high-quality gaming computers, laptops, and other electronic devices, typically equipped with the latest technologies and components for maximum performance and graphics quality.

Additionally, Asus actively develops technologies in the fields of artificial intelligence, virtual reality, and other modern technologies. For example, in 2016, the company released its first virtual reality app, ZenUI VR 360, which allows users to watch 360-degree videos using virtual reality.

Throughout its history, Asus has received numerous awards and recognitions for its achievements in technology. The company has been honored by publications such as Forbes, Fortune, and BusinessWeek. It was also included in Forbes’ Global 2000 list of the world’s largest public companies.

Today, Asus continues its research and development in technology, prioritizing the satisfaction of its customers’ needs and desires. The company keeps expanding its product range, creating new innovative solutions for consumers worldwide.

Key Milestones in Asus’s History (1989–2025)

Asus is a Taiwanese company known for manufacturing computer hardware and electronics. Here are the key moments in its history:

• 1989 – Founding of Asus. The company was established in Taipei, Taiwan, by former Acer engineers—Ted Hsu, M.T. Liao, Wayne Hsieh, and T.H. Tung. Initially, Asus focused on producing motherboards.
• 1995 – Entry into the Laptop Market. Asus released its first laptop, expanding its presence in the personal computer market.
• 2003 – Entry into the Mobile Device Market. Asus began producing smartphones and other mobile devices, becoming one of the leading brands in this field.
• 2007 – Release of the Eee PC: Asus introduced the Eee PC, one of the first netbook series, which gained popularity due to its compact size and affordability.
• 2008 – Entry into the Gaming Device Market. Asus founded the Republic of Gamers (ROG) brand, focusing on gaming laptops, motherboards, graphics cards, and other gaming equipment.
• 2010 – Release of Tablets. Asus started producing tablets, including the popular Eee Pad Transformer, which stood out for its innovative design.
• 2014 – Release of ZenFone. Asus launched the ZenFone smartphone series, which gained popularity due to its excellent price-to-quality ratio.
• 2016 – Release of the First ZenBook. Asus introduced the ZenBook ultrabook, targeting the premium segment and competing with the MacBook.
• 2020 – Release of the ROG Phone. Asus strengthened its position in the gaming smartphone market with the ROG Phone series, offering cutting-edge features for mobile gaming.
• 2021–2024 – Product Innovations. Asus continues to actively invest in new technologies, particularly in gaming devices, laptops, PCs, and smartphones, focusing on innovative solutions such as dual-screen laptops (ZenBook Duo) and high-performance gaming solutions.

These key milestones reflectThe History of Asus journey from a motherboard manufacturer to a global leader in computer hardware and consumer electronics.